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Augmented reality is the technology that represents our physical world and adding technology and digital information to it. It cannot show entirely real in the artificial environment like virtual reality does. It shows up in coordinate perspective of a current situation and includes sounds, recordings, illustrations to it.

In the coming days, Augmented Reality technology is going to change the shape of commerce thoroughly and special gadgets would not be required for that users can simply use the phones and tablets they use already. Augmented reality companies are booming across the globe. We Rayies Global Solutions stand first in Augmented reality companies in Bangalore.

There are four types of Augmented reality. They are

  • Markerless AR
  • Marker-based AR
  • Projection-based AR
  • Superimposition-based AR

Markerless AR

It is a location-based reality that utilizes a GPS, a compass, a gyroscope, and an accelerometer to provide data based on the user’s location. This data then determines what Augmented reality content we find or get in a certain area. With the help of smartphones this type of Augmented reality typically produces maps and directions, nearby businesses info. Applications include events and information, business ads pop-ups, navigation support will be running with the help of augmented reality.

Marker-based AR

It is also called as image recognition because it requires a special visual object and a camera to scan it. It may be considered as anything, from a printed QR code to special signs. This device also calculates the position and orientation of a marker to position the content.

Projection-based AR

It will project synthetic light to physical surfaces, and in some cases allows to interact with it. These are the holograms which we have already seen in science fiction movies like Star Wars. It is capable of user interaction with a projection by its alterations.

Superimposition-based AR

It represents the original view with an augmented, fully or partially. Object recognition is the important technology used in this augmented reality. IKEA is the best example of superimposed Augmented Reality technology. In the IKEA Catalog app, It allows users to place virtual items of their furniture catalog in their rooms.

Nowadays all business tycoons are attempting to build a more engaging and lasting relationship with customers, AR and VR are important capabilities to be included in planning how their current engagement strategies will evolve. In the next few years, users will be able to try on clothes without actually wearing it or to check if the furniture fits the interior (IKEA actually already did it!). And this can be possible just with a help of Android or iPhone augmented reality apps.