Content is the voice of the writer that upholds his/her views. A positive content about a brand/celebrity/service creates a positive impact on people and vice-versa.
Content is the voice of the writer that upholds his/her views. A positive content about a brand/celebrity/service creates a positive impact on people and vice-versa. With the rapidly changing digital marketing facets, the content marketing has been evolved. There are ample forms of content writing, blog writing, article writing, press-writing etc. With each form adding unique flavours to the content.
Furthermore, SEO content writing and content writing are two different aspects. Where the key focus of SEO content writing is to rank the pages and the primary goal of content writing is to display one’s views in the form of words. content is the only way to express your ideas clearly to the audience. Only when these two concepts blend together, you will be able to create quality content. High-Quality content will drive more and more clients to your site.
'To be momentous, create a content with a purpose' - Russell Sparkman
• Use Content Management System (CMS) Tools – Ranging from checking the grammar in the content to search engine friendliness, the CMS tools are the boon to the content marketers. Improving the site maintenance, database-driven tasks are the in-built advantage of CMS. Word press, Drupal, Magento are few of the best tools that are widely used for content management.
• keyword analysis – Analysing your competitor is one of the best-proven marketing strategies. Many free tools are made available in the market that not only analyses your competitors but also enables you in generating keywords that can rank your page. These keywords could be added in the content without harming the actual content to rank the pages.
• Make your content user-friendly – Not every time the user will open your web page through laptop. The user may use the means of the tablet, smartphone and desktop to open your site. When the content is not visible then obviously the user will close the page immediately. That not only affects the website traffic but also creates a negative impact.
• Use catchy words – Not only the inner content that needs to be focused on. The headings, title tags, meta description content are in fact more important than the actual website content.