Digital marketing is the latest trend and the newest strategy to elevate the brand of a particular service or a product. We already have a hint about digital marketing, SEO, keywords, website traffic, and so on. In this article let us know about the technological innovations implemented in digital marketing.
Digital marketing is the latest trend and the newest strategy to elevate the brand of a particular service or a product. We already have a hint about digital marketing, SEO, keywords, website traffic, and so on. In this article let us know about the technological innovations implemented in digital marketing. Based on the current circumstances, experts have designed the process that enhances a company’s online rank. The strategies designed through digital marketing is to trick the google analytics and make a website to reach the top position. In addition to traditional approaches, there are also technologies available which automate the activities and thereby reduces the human efforts.
The digital marketing technological innovations are:
1. Augmented Reality- This is one of the emerging technologies that use digital approach to overlay message through image, video, and text. The implementation of Augmented Reality (AR) can be viewed through smartphones. To uncover additional information regarding the particular product for customers AR benefits. A “wow” factor can be added to a product that increases the popularity among the users. Customers who are technology freaks and people who want to update will definitely get attracted to AR marketing. The AR has become the bridge between conventional and modernized digital marketing campaign.
2. Chatbots-Customers always demand a salesperson to clear all their queries about the product they are planning to buy. In the case of the online platform, expertise has come up with a virtual salesman who can reply to the customer queries. The online virtual salesman is referred to as chatbots. Chatbots have rolled digital marketing to the next level by engaging the customers by replying to their query. Chatbots run through artificial intelligence and thus enhances the customer service.
3. Voice Search- People nowadays are becoming lazy and opting for newer ways for every activity. Now rather than typing in search engine people are commanding to the device to perform searches. According to a survey, more than half of teens are using voice search. Business obviously has to adopt a new strategy to meet the changing needs of the customers. Voice search directly effects on digital marketing strategy and inevitably affect business.
We can never judge how technologies rule each sector in the world, the technology which provides great benefit for the organization might remain outdated the very next day. It is better to update with current trends and adapt the latest technologies before it overpowers your business.