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The Power of “Likes”

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Tapping on a thumbs-up or a heart symbol is a simple method to keep in contact. Yet, those "likes" can have the power that goes beyond a simple connection.

Tapping on a thumbs-up or a heart symbol is a simple method to keep in contact. Yet, those 'likes' can have the power that goes beyond a simple connection. Some online life purposes utilize those likes to decide what number of individuals, in the end, observe a post. One with numerous preferences is bound to be seen to get significantly more likes. The perks of virtual networking through social media goes beyond the traditional connections, it helps to reconnect with our current with our old friends, colleagues etc.

Moreover, viewing a post with a lot of likes activates the reward system in our brain. What we like online has the power to influence people may it be positively or negatively. Several types of research are being made to understand the impact of likes on human brains. The likes do not always have a positive impact on humans. A 2011 study on teens discovered that the teens were changing their behavior to get social approval, explains Lauren Sherman a research specialist.

How Likes on social media will boost up your brand popularity?

Social Media is an excellent way to make your brand reach out the common people. You can have no better platform like Facebook and Instagram to exhibit your brand and make it popular around your friend circle. Likes are an incredibly brilliant way to boost up your popularity. You know how likes increase your popularity among your friends' group. Exactly the same happens with online businesses.

Likes are the faster way to increase your popularity, it spreads like wildfire. Even if one posts goes viral it is beneficiary as it spreads the brand awareness. Not many people know, likes can increase your profit while decreasing the cost. For example, when many people like your ad on Facebook the click cost decreases. Also, you can improve your fan base through likes.

The verdict

‘Likes’ when made accurate use can be one of the strongest ways to enrich your publicity. In the plugged-in social world, social cooperation occurs when you hit a like. Like is easy it’s just a click but can make a remarkable impact on your brand.

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