Programmatic advertising has changed the face of digital marketing over recent years. To put it simply, the programmatic advertisement is a method of using machines to buy ads instead of RPF’s, humans.
Programmatic advertising has changed the face of digital marketing over recent years. To put it simply, the programmatic advertisement is a method of using machines to buy ads instead of RPF’s, humans. Furthermore, Programmatic advertising takes the display advertising to the next level. These Programmatic ads are more powerful and sophisticated than Google AdWords. Moreover, the programmatic advertising is a well-organized approach that meets the requirements of the users. The key difference between programmatic advertisement and other ads is that programmatic advertisement focuses on how the ad space is selected not how the ad is selected i.e. it is an automatic process of buying ad space in real time based on current user data.
In the old times, ads were bought and sold by humans and the process was slow and inefficient. Also, the old advertising methods were costly and defective. With the aid of programmatic advertising, this problem can be overcome. Programmatic advertising technology promises to make the ad-buying system more efficient and reliable by eliminating the need for human whenever possible. The AI used in the programmatic Ads chooses the best location and buy those ad locations based on the factors like behaviour, devices etc. One of the major advantages of programmatic advertisement is that before the impression go live, a price is negotiated and agreed by both the buyer and seller.
The programmatic advertisement uses DSPs, SSPs and DMPs. The Demand Side Platforms (DSPs) is the process of buying ad catalogue in the open market. DMPs further collect and analyse the data. Thus, allowing the marketers to know their targeted audience. Further, the Supplier Side Platform (SSPs) provides information like how long the visitor stayed on your site and how many pages were visited by the user per visit. Also, SSPs selects the winning bid. Finally, the Ads will be served to the customers.
Programmatic advertising is eventually evolving from time to time. From online advertisements to streaming these programmatic ads provides a wide range of options to the users. Without a shadow a doubt, we can assume that programmatic advertisement is going to be the future of media buying in digital marketing.